Home Interviews Interview: Dorothee Henrio, Marketing Director, Roger Dubuis on the magic of disruptive innovation

Interview: Dorothee Henrio, Marketing Director, Roger Dubuis on the magic of disruptive innovation

written by Hours and Minutes Australia July 30, 2017

This fully integrated Manufacture has all its timepieces embossed with The ‘Geneva Seal’ or Poinçon de Genève, a certification that guarantees the finest craftsmanship. Known for their highly creative and different timepieces, Roger Dubuis made quite a noise at the SIHH 2017 in Geneva, earlier this year. The Theme: ‘Disruptive Materials’. Taking off from that, we caught up with Dorothee Henrio, Marketing Director at Roger Dubuis for a quick chat.

The focus is clearly on the Excalibur this year…

We have gone in for a disruptive material and for a more original complication in the movement that we have created. To push boundaries, we needed to work on new materials and movements. We have also put in a lot of colors. We have an association with Pirelli for the straps. This is the year of the Excalibur and this is a collection that enables us to express the contemporary skeleton, emblematic of the brand. It is part of our DNA.

On collaborating with Pirelli…

They are focused on new technologies and materials. They have wonderful formulas. Our watchmakers worked with them. We have a tourbillon with a strap that is made out of the material from the tyre of the winning car. We invented a special formula and made a strap out of it. For this, we have only 8 pieces and it is a boutique exclusive.

 

 

There’s a lot of blue in the collection this year…

Blue for this piece, is just to remind us of the emblematic tyres of Pirelli and the fact that it represents performance. We introduced the cobalt watch in blue, but the actual material is black in reality. People generally associate Cobalt with blue. Also, there is a growing trend of blue watches for men. Men don’t want something that is only classical. They want something that is different and extravagant. That said, we will have different colors during the year as well.

 

Excalibur Quatuor Cobalt MicroMelt

 

This year we have experimented with new materials. Last year as well, we had a carbon watch for women, which is rare. It is daring and is part of our DNA. This year we have three world premieres with disruptive materials. We have the urge to rebuild…its about creativity and mechanics, and thinking like an artist. We build the world in our own way.

 

Excalibur Spider Pirelli – Automatic Skeleton

 

What kinds of associations and collaborations can we expect?

We have a lot in common with super cars and will have a couple of surprises coming in this year.

Visit www.rogerdubuis.com to view their entire collection…

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