Earlier this year at Baselworld 2017, Tudor launched a new campaign with the #BORNTODARE signature. A value that the brand proudly stands for today and a spirit that is supported globally by ambassadors whose life achievements directly result from a daring approach to life. With the announcement of David Beckham as their global brand ambassador, Tudor has not only managed to find a face who’s life journey embodies the daring values that made TUDOR what it is today but also one of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon.
In 2012, David Beckham became Breitling’s global brand ambassador and the face of their Transocean Chronograph Unitimer watch. Signing a brand ambassador is one thing but signing the right ambassador who embodies the value of the brand is another. Where Beckham and Tudor are concerned, it doesn’t get more befitting than this. For starters, how about we let the campaign shots do the talking…
According to Beckham, a long-time wristwatch lover, he came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to TUDOR by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.
Tudor today continues to provide its clients an incredibly attractive pricing structure, offering vintage inspired tool watches that are extremely attractive in design and function. Moving forward, David Beckham will be seen wearing the Heritage Black Bay Steel And Gold, the latest addition to the Black Bay line-up unveiled at Baselworld 2017 earlier this year as well as the new Heritage Black Bay Chrono, a COSC-certified chronograph with column-wheel Manufacture calibre drawing upon TUDOR’s diving and motorsports heritage. (More information on the Heritage Black Bay Chrono can be found here)
All in all, we’re extremely exciting to see what’s in the pipeline for Tudor and David Beckham in the next few months.