On March 4, 2020, A.Lange & Söhne and Watches Of Switzerland celebrated the grand opening of their new Sydney boutique at 14 Martin Place, Sydney.
The new 164 metre boutique is designed in line with A. Lange & Söhne’s new global boutique concept, which reflects the brand’s Saxon roots in a modern and cohesive manner and provides a luxurious space for clients to unwind as they admire some of the finest timepieces. It has been almost 26 years since the German luxury watch marque resurrected its 149-year reputation, and eight years since the first presence of A. Lange & Söhne timepieces in Australia. The exciting announcement of an Australian boutique naturally follows as testament to its unprecedented success with Australia’s exclusive partner and retailer, Watches of Switzerland.
Hosted by Mr. Eric van der Griend, Watches of Switzerland Chairman, Mr. Wilhelm Schmid, CEO of A. Lange & Söhne, Ms. Anne Schaal, Managing Director South-East Asia and Australia, and Mr. Robert Hoffmann, Master Watchmaker and Head-of-Zeitwerk department, distinguished guests were transported into a horological world, deeply inspired by what A. Lange & Söhne stands for: craftsmanship, authentic design and meticulous attention to detail. The design of the boutique draws upon qualities of a Lange timepiece: the carefully composed interplay of colours, materials and textures. Materials used in the boutique range from utilitarian steel to natural stone, reminiscent of the hues of the Ore Mountains in Saxony, Germany, where the manufactory is based. Guests were also awed by the visual treat of the precision-engineered “Wall of Parts” and the boutique’s exclusive selection of fine timepieces.
During the symbolic ribbon-cutting ceremony, A. Lange & Söhne’s CEO, Wilhelm Schmid, said, “I’m very glad to join you today to witness the opening of our very first Australian boutique, which marks an important milestone for A. Lange & Söhne. The number of knowledgeable watch enthusiasts and collectors in Australia is continuously growing, as is the demand for our timepieces. Therefore, Sydney is among the first sites where we implemented our new store design.”
Congratulations to A.Lange & Söhne and Watches of Switzerland on the opening of their first Australian boutique. For more information visit Watches Of Switzerland or www.alange-soehne.com