In a press release circulated just days ago, Stéphane Bianchi, President of the LVMH Watch Division, and Jean-Christophe Babin, President of the Bvlgari Group, announced the first LVMH Swiss Watch Manufactures Exhibition.
The event which will be held at the Bvlgari Hotel in Dubai in January 2020 will include Bvlgari, TAG Heuer, Hublot and Zenith, who will also unveil their plans for the year ahead to the International Media and Retail Partners.
“In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events”, declared Jean-Christophe Babin.
“We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category”, said Stéphane Bianchi.