For all the latest news, reviews, stories, observations and trends in the Swiss watch industry in Australia.
In a move to inspire people to make the most of their time, and entertain and support them by keeping them connected and engaged, members of the global IWC family are standing together to launch: “TIME WELL SHARED”; an initiative that encompasses online lectures, speeches and webinars that IWC will publish on digital channels during the next few weeks.
The aim here is to entertain and support people in these difficult times and will include contributions from IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel and partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts and Orlebar Brown.
For example, Pilot Matt Jones will share memories of last year’s “Silver Spitfire – The Longest Flight” expedition. Retired US Navy Captain and TOPGUN pilot Jim DiMatteo will elaborate on Navy Fighter Squadron values like performance, resilience and precision in business. Closer to home, David Seyffer, curator of the IWC Museum, will give insights into the history of IWC, and former Director of Marketing and Sales, Hannes Pantli, will divulge some never-before-told IWC stories.
“In these extraordinary times, we would like to reach out to people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way of staying in touch with the IWC family. We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen
Best of all, the contributions will be accompanied by a button to make voluntary donations in support of Save the Children, with IWC making the first donation. Save the Children aims to strengthen its programmes that protect children and families in countries that are hit by the virus, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support to children.