Starring brand ambassador Chris Lee, the renowned singer and actress, the new Gucci timepieces and jewelry campaign is inspired by Gucci Creative Director Alessandro Michele’s love of libraries and literature.
Shot at Biblioteca Casanatense in Rome, which was established – and opened to the public – in 1701 by the Dominicans of the Convent of Santa Maria sopra Minerva, the campaign sees Chris Lee in the character of a book lover, wearing Gucci watches and jewelry.
In images taken by photographer Colin Dodgson and art directed by Christopher Simmonds, the new campaign has Chris Lee display the House’s new watch and jewelry creations in the antique, book-lined interior of the Biblioteca Casanatense. The pictures capture Chris Lee among old, beautiful and leather-bound tomes that promise adventures for the imagination. For timepieces, Chris Lee presents a Gucci Grip with a yellow gold PVD case engraved with the GG motif, three windows (indicating hour, minute and date), and a yellow gold PVD bracelet. In another image she wears a G-Timeless Automatic with a steel case, a black onyx dial with a bee motif, and a steel bracelet.
A third image showcases a G-Timeless with a yellow gold PVD case, a green-red-green House Web stripe nylon dial with an embroidered gold bee design, and a white calf leather strap. As for jewelry, she wears GG Running earrings in yellow gold and a ring in yellow gold with diamonds, and a Gucci Flora necklace with matching bracelet and rings in white gold with diamonds.