TAG Heuer and gaming giant Nintendo, just hours ago, announced their latest collaboration timepiece offering wearers a fun new way to get more active. Meet the new TAG Heuer Connected x Super Mario Limited Edition. If you’re a 1980’s baby, this particular collaboration should reignite some of your fondest memories. With more than 370 million Super Mario games sold worldwide since the game launched in 1985, the overall Mario franchise is probably the bestselling video game franchise of all time.
This limited edition Connected features a 45mm Titanium Case with subtle references that will delight Super Mario fans. The bezel for example features three iconic symbols at 3, 6 and 9 o clock (A toad, a pipe and a star respectively) in a nod to the Super Mario objects included in the dial animations that the user can unlock and discover only when achieving goals throughout the day. The bezel graduation, push buttons and crown logo are filled with Super Mario’s famous red cap’s lacquered colour, making the watch instantly stand out from the core collection. The straps are probably one of the strongest selling points of the watch – black leather on red rubber and a sporty alternative in matching red perforated rubber. Engraved on the strap buckles and on the crown is the M symbol of Mario. Lastly, the screw-down case-back bears the special inscription “TAG Heuer x Super Mario Limited Edition”.
As for the software side of things – TAG Heuer’s famous Connected watch faces have been reinterpreted with Super Mario special versions, four dials revisited to include special details associated with Super Mario. The Timekeeping watchface was reskinned using the retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels. Also, two versions of the Heuer 02 watchface were created exclusively for this edition: a fun rendition using Super Mario’s iconic red and blue colours, and a more classic one with subtle touches of Super Mario’s red cap. Lastly, the Orbital watchface had its neural network replaced by Super Mario’s iconic elements rotating in a beautiful and mesmerizing movement.
The relationship between the watch and the wearer gets a lot more exciting when Mario himself makes an appearance. The animations are based on the gamification rewards system: Mario greets you with a welcoming salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target – 25%, 50%, 75% and 100% – a different animation plays out on the dial. These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast and at 9 o’clock the Super Star that makes him invincible lights up! And when you reach 100% of your daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game.
The idea is inspired by the famous “easter egg” concept that all gamers know very well, which consists of hiding features and surprises as a bonus in video games.
Presented in a packaging designed exclusively for this collaboration along with a travel case in Super Mario red, the new TAG Heuer Connected x Super Mario Limited Edition is limited to 2,000 pieces and will be available at select TAG Heuer boutiques worldwide and at www.tagheuer.com in some regions, from 15th July 2021.
Recommended Retail Price in Australian Dollars: $3,100 AUD
Facts and figures:
TAG Heuer Connected x Super Mario Limited Edition Reference SBG8A13.EB0238
TAG Heuer Connected watchfaces
TAG Heuer x Super Mario animated watchface*
TAG Heuer x Super Mario interface and reskins watchfaces
(exclusive to the Limited Edition)
45 mm diameter
13.5 mm thickness
Water-resistant to 5 ATM
430 mAh battery, lasts for a full day
One full day under normal usage conditions (20 hours with 1 hour of activity), 6 hours for sports use (GPS, heart rate and music)
Charge time: full charge in 1 hour 30 minutes at temperatures of
between 15 C and 45 C
Heart rate monitor, compass, accelerometer, metrics and recorded activities
Data accuracy: the data and values generated or calculated by the TAG Heuer Connected smartwatch when monitoring activities are designed to provide a precise estimate of the metrics and activities recorded. However, these data and values cannot always be 100% accurate and must not be used for purposes requiring 100% accuracy. The TAG Heuer Connected smartwatch features a heart rate monitor, but this is not a medical device and is not designed to provide medical diagnosis services or medical advice. It must not be used to diagnose, treat, cure or prevent any illness or disease.
The screw-down caseback bears the special inscription “TAG Heuer x Super Mario Limited Edition”
Super Mario red lacquer applied to the bezel graduations
Red lacquered push buttons
M symbol of Mario engraved on the crown in red lacquer
Black leather strap on red rubber
Additional perforated rubber strap in Super Mario red
Steel folding clasp engraved with M symbol of Mario