Home News INTRODUCING: TAG Heuer Monaco ‘The Hour Glass’ 40th Anniversary

INTRODUCING: TAG Heuer Monaco ‘The Hour Glass’ 40th Anniversary

by Hours and Minutes Australia

TAG Heuer has turned to its iconic Monaco Calibre 11 Chronograph to celebrate the 40th Anniversary of The Hour Glass, one of the world’s leading luxury watch retailers and TAG Heuer’s longstanding partner.

Before we get into the nitty-gritties of this incredible timepiece, it’s imperative that you’re acquainted with the Monaco first. Launched 50 years ago in 1969, the Heuer Monaco was the first square, water-resistant automatic chronograph wristwatch in Swiss watchmaking history. Named by Jack Heuer after the Monaco Grand Prix, the watch represented a complete break from the aesthetic codes of traditional watchmaking, with its large square case, metallic blue dial, bright red minute hand, domed plastic crystal and, most notably, its crown positioned on the left which, at the time, meant that the watch did not need winding. It housed the world’s first automatic chronograph movement, the Chronomatic Calibre 11 and was notably worn by Swiss race driver, Jo Siffert, and actor, Steve McQueen in Le Mans. Since then, the “McQueen Monaco” has become a much-coveted ticker among watch collectors and enthusiasts. Following popular demand from horophiles, the Monaco was reissued by TAG Heuer in 2015.

Sporting a distinctly retro look, the watch features a unique beige opaline dial with red, white and black accents, fashioned with a perforated black calf skin strap. The dial complements the 39mm-wide black PVD steel case and bezel extremely well. Its open sapphire case-back reveals the intricacies of Calibre 11, which is water-resistant to 100m.

Just like the original the dial has two chronograph counters at 3 and 9 o’clock, a date window at 6 o’clock and red indexes with white SuperLuminova. The hour and minute hands are black, with white SuperLuminova and the central hand is lacquered in red — a powerful colour combination that makes a strong statement on the wrist. A black vintage Heuer logo and the words “MONACO AUTOMATIC CHRONOGRAPH” add the finishing touches on the design of a modern interpretation of a horological icon.

“The Monaco is an important part of TAG Heuer’s heritage and on the back of its own 50th anniversary, we are extremely proud to join hands with The Hour Glass to create this special edition,” says Amelia Sillard, Managing Director of Southeast Asia and Oceania. “Forty years is a milestone for any brand, and The Hour Glass has grown, blossomed and evolved with the times to become one of our most important partners in the region. We would like to extend our heartiest congratulations to The Hour Glass on its 40th anniversary and we are looking forward to more collaborations with them.”

With a recommended retail price of $8,900 Australian Dollars, the new 50 piece limited edition TAG Heuer Monaco ‘The Hour Glass‘ 40th Anniversary, is available from September 2019.

Click here to find your nearest Hour Glass Boutique.

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