What a sensational way to end the week! Today IWC Schaffhausen and Kennedy officially opened the doors to their second Australian boutique in Sydney. Located at 84 King Street, the boutique has an attractive 80 square metres layout with sales and lounge areas that create a relaxed atmosphere and invite visitors to bask in stylish surroundings.
With soft beige tones, dark wood accents, glass, and natural stones, IWC’s in house architects have created elegant aesthetics that not only reflect the clear lines of their timepieces, but also their heritage that is inseparably linked to the brand. No matter what your purchase is, you can rest assure, that the experience you’ll have at this boutique is going to be unparalleled.
“I am delighted that we have found a home for our brand and timepieces in a prime and high-visibility location in Sydney and finally filled a significant gap in our network with this extraordinary boutique which truly reflects the status of IWC and the importance of Sydney and Australia to our brand” says Florian Gutsmiedl, IWC Brand Director Australia and New Zealand.
“Opening IWC Schaffhausen’s first Australian boutique earlier this year in Melbourne was a major milestone in our long- standing relationship. We are proud to grow our partnership with the opening of this second IWC Schaffhausen boutique and are looking forward to upholding the passion, innovation and technical excellence the brand is renowned for” comments Kennedy Executive Chairman James Kennedy.
Visitors will have the opportunity to view an exclusive selection of limited editions and timeless pieces from IWC’s six iconic watch families: The iconic Pilot’s Watches, which bring the dream of flying to the wrist; the timelessly elegant Portugieser, which stand for sophistication and Haute Horlogerie; the functional and sporty Aquatimer diver’s watches, which are reliable companions for adventures underwater and on land; as well as the elegant Portofino; the sporty Ingenieur, and the beautiful Da Vinci.
The opening of this boutique wonderfully takes forward IWC and Kennedy’s initiative to cater to aficionados in Sydney, especially after the roaring success of the Melbourne boutique.