Home News Longines and Marcolin Group launch a dazzling new Eyewear Collection for Men and Women

Longines and Marcolin Group launch a dazzling new Eyewear Collection for Men and Women

by Hours and Minutes Australia

A few days ago, Longines, in collaboration with Marcolin S.p.A, one of the world’s leading companies in the eyewear industry announced a collection of ophthalmic frames and sunglasses for men and women. Made using the best materials and the highest quality glass, this dazzling new Eyewear line is inspired by the winged hourglass brands’ traditional values and mirror the diversity seen in its collection of timepieces.

The sunglasses for instance have been split into three categories: “Classic” which is characterised by “Timeless Elegance”, “Heritage” – inspired by the brands’ history and rich heritage and finally “Sport” – which is defined by a continuous quest for innovation and performance.

“This is an extraordinary opportunity for Longines, a new medium of expression that allows us to highlight the values of our brand beyond the world of watchmaking. Our collaboration with Marcolin S.p.A. has allowed us to offer a line of products in keeping with the identity of our brand. Its expertise in the eyewear sector is a genuine guarantee of quality”, said Matthieu Baumgartner, Vice-President of Marketing at Longines.

Massimo Renon, Marcolin Group’s CEO, added: “Marcolin Group meticulously developed highly recognizable Longines eyewear products identifiable by elegance and sporty design, conceived for those who value authenticity and high-quality. We are proud to be partnered with them to transform the distinct heritage of the Longines brand into extraordinary sunglass and optical styles made with excellence”.

The sunglass collection will soon be available in select Longines Boutiques. The complete new eyewear collection will be available in the Marcolin Group distribution network.

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