On the 30th of August, Montblanc opened its seventh Australian boutique at Chadstone Shopping Centre aka the fashion capital of the southern hemisphere. The new boutique is inspired by its positioning as the “Maison Of Fine Lifetime Companions”, offering customers a multi-sensory experience; a journey of discovery into the heart of the Montblanc universe.
Montblanc Australia Managing Director, Leon Mervis, said “We are delighted to be opening our 7th boutique in Australia, and to continue increasing our presence in the country to service our new and existing loyal customers”.
Spread over 94sqm, Montblanc brings the Maison’s essence to life through this new boutique concept. Through the eyes of designer Noe Duchaufour-Lawrance, the immersive retail environment introduces a pure and uncluttered aesthetic, mixing black, white and word, revealing the collections in a display that enhances the fine qualities of each piece.
The new concept features three main design themes linked to the roots of the Maison
Cursive handwriting associated with the Montblanc fountain pen is the starting point for the overall design. The curves gestures that gives shape to the retail space evokes calligraphy and the culture of writing.
The emblem, inspired by the snowcap of the Mont Blanc and symbol of the highest standards of perfection, is paired with the ink shades to represent the life and soul of Montblanc, and the desire to always evolve through innovation. Inside the boutique, alongside the black lacquered wall panels, recalling the uniqueness of Montblanc precious resin, an animated artistic ink flow on large screens.
The third element is a passion for craftsmanship, the value that has punctuated the Maison’s long history. Narrated through the structured architecture and dark woods composition, it is inspired by the wood furniture used by craftsmen to practice their skills in each of the Maison’s manufactures whether watchmaking, writing instruments, jewellery or leather goods. The furniture pieces, designed by Duchaufour-Lawrance, are reminiscent of the art nouveau era that saw the birth of the Montblanc Maison, but with distinctly contemporary twist.
The selection of refined materials inside the boutique not only express the Maison’s European codes of elegance and spirit of craftsmanship, but also serve to identify each category by the distinct materials with which they are usually associated with. Watchmaking is brought to life through the use of bronze-sheen brass, leather and wood; black leather and walnut wood reflect the Maison’s leather goods expertise; while lacquers and fine metals evoke writing instruments and jewellery.
A milestone in Montblanc’s long history, the sophisticated and contemporary environment invites existing connoisseurs and new generations of customers to discover the Maison’s rich heritage in an authentic and uncomplicated way. An immersive space where they can truly appreciate the thoughtfulness, passion and skill invested in every sing Montblanc piece.
The Montblanc Chadstone Boutique is located at:
Shop 479, Chadstone Shopping Centre
1341 Dandenong Road,
Chadstone, VIC 3148
