On March 19, 2020, Partridge Jewellers, New Zealand’s premier luxury watch and jewellery retailer, announced the opening of a new Rolex boutique in Auckland. The first and the first-of-its-kind in New Zealand, the new boutique is situated in Auckland’s major commercial thoroughfare; in the heart of the luxury shopping precinct and occupies the ground floor of a heritage listed building renowned for its ornate façade.
“Partridge Jewellers are proud to have represented Rolex for over 30 years in New Zealand. We have five stores presently stocking Rolex and we are delighted to be opening a dedicated Rolex Boutique in Queen Street, Auckland. This is the first and only Rolex Boutique in New Zealand,” said Mr Grant Partridge.
ONE BOUTIQUE, A WHOLE ROLEX WORLD
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and
Sensitive lighting accentuates the beauty of a selection of Rolex models in display cases lined with beige leather with bronze trims. A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.
The boutique features a distinct photo wall highlighting Rolex’s commitment to exploration and sporting associations. It includes, for example, New-Zealand-born mountaineer and first person to reach the summit of Mount Everest, Sir Edmund Hillary.
ABOUT PARTRIDGE JEWELLERS
Partridge Jewellers is a sixth-generation New Zealand owned family company specialising in Swiss watches and fine Jewellery. It is proud to be the longest-standing jewellery company in New Zealand, where the founding family continues to be involved on a daily basis. It has been in existence in New Zealand for 156 years. Partridge Jewellers has evolved greatly in the last 30 years, with a vision of becoming one of the premium retailers of fine Swiss watches and quality jewellery.
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.