Home News TAG Heuer introduces a limited edition AUTAVIA Chronograph to celebrate its Founder Jack Heuer’s 85th Birthday

TAG Heuer introduces a limited edition AUTAVIA Chronograph to celebrate its Founder Jack Heuer’s 85th Birthday

by Hours and Minutes Australia

On the 17th of November, TAG Heuer’s Founder and Honorary President, Jack Heuer turns 85. To celebrate this, TAG Heuer is launching a limited edition of the famous Autavia, a watch designed by Jack Heuer himself. In 1933, Heuer designed the first dash counter for racing cars and aircraft: the Autavia chronograph. The name was a contraction of AUTomobile and AVIAtion – as ingenious an invention as the model’s timekeeping functions. Three decades later, in 1962, Jack Heuer, the fourth generation head of the company, created his first wrist sports chronograph. Its innovative signature: a rotating bezel. The Autavia name was reborn with this new, complete and extensive range. In the catalogue until 1986, its numerous executions were extremely successful, remaining to this day among the most sought-after collector’s chronographs.



“The story of the Autavia is a rich drama, full of twists and turns. It is one of my proudest achievements to have successfully converted chronographs into the Autavia wristwatch in 1962, so this collection has a special place in my heart: It was the very first timepiece that I designed, and today I am proud to present the last watch that I have created!”, said Jack Heuer

About the watch

This new reissue is offered in a 42mm polished steel case and is limited to 1932 pieces – in reference to the year of Jack’s birth. The number 1/1932 of the limited edition will be part of the exceptional timepieces at the auction “Heuer Parade” organised by Phillips on the 11th of November in Geneva.

In black aluminium, the bidirectional notched bezel encircles a silver dial with three black snailed counters in an optimal layout. A legible, balanced display with hands and applique indexes in steel coated with beige Super- LumiNova® adds more depth to the watch.



On the dial itself, there is a date window at 6 o clock along with 3 additional black snailed counters, a chronograph minute counter at 3 o’clock, a chronograph hour counter at 9 o’clock and a small second counter at 6 o’clock.

Powered by a new Heuer-02 calibre proprietary chronograph movement, the latest generation Autavia carries the DNA and aesthetic codes of the original. It has a power reserve of 80 hours and is water resistant to 100 meters.

A vintage look updated with touches of modernity, grounded in the real world. Mushroom push buttons, a ridged crown, the Heuer logo and a “grains of rice” steel bracelet for a vintage feel. The studied neo- retro style encompasses the minute track subdivisions, employing the “1/3-2/3” ergonomic rule of the era created by Jack Heuer to enhance legibility and accuracy.



Price in Australian Dollars: RRP AUD $7,500

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