Marking 50 years in Australia
Since its birth, Citizen has always shared a strong commitment to the essentials of watchmaking. Citizen Watches celebrated 50 years (#50yearsofexcellence) of their presence in Australia by hosting a special evening in Sydney’s Opera House forecourt in a grand party-style atmosphere. This event was all the more special as it was also the brand’s first office outside Japan; established in 1965.
Guests, including retailers, industry partners and key media, were treated to a night of Japanese horology, mingling amongst a large selection of the brand’s most popular models. Citizen Watches Australia CEO Tomoaki Imazeki spoke on the occasion about the significance of the overseas office and the struggles that ensued in the 1960s, when Japanese brands were not trusted as much as they are now including a presentation of the key developments in the journey of the brand starting from the world’s first analogue wristwatch with a solar cell to the Eco-Drive today and of course GPS satellite technology.
The brands position and interest in Australia strengthened even further when the Australian team won the America’s Cup challenge in 1983.
Taking centre stage by surprise was a performance by Australian singer-songwriter and dancer, Tim Omaji aka ‘Timomatic’.
Also in attendance was Rod Willment, Citizen Australia Sales & Marketing Manager, Toshio Tokura, President and CEO Citizen Holdings; Ryota Aoyagi, Vice President Citizen Watch Co; Nobuyuki Tanaka, General Manager product marketing Citizen Watch Co and Naoto Hosogaya, Managing Director Citizen Watches Hong Kong.