Another feather in the cap for one of Australia’s largest, multi-brand distributors of independently owned Swiss Made watches, Lion brands. In a recent announcement, Lion Brands confirmed their arrangement with Swiss watch Manufacturer, Frederique Constant as ‘Exclusive Distributor’ for Australia, New Zealand, Fiji, Papua New Guinea and Vanuatu as of 1 August, 2017.
“We are excited at this appointment and are proud and respectful of the achievements of Frederique Constant, and our team look forward to an exciting period ahead ensuring strong, sustained growth for this iconic Swiss watchmaker, renowned for producing high quality, classic timepieces at sensible prices”, added Lion Brands, Founder, Graeme Goldman.
All Frederique Constant timepieces, will be serviced by All About Time, one of Australia’s premier Swiss watch repair centres. Established in 1996, All About Time has an esteemed team of watchmakers led by renowned industry leader, Arthur Panos, who has been in industry for over 40 years. The team today positions itself as an authorised service and repair centre for some of the most renowned brands in the industry.
Based in Plan-les-Ouates, Geneva, Switzerland, Frederique Constant has a reputation of offering a number of complications in their watches at extremely accessible and affordable price points. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. Frederique Constant develops, manufactures, and assembles in-house calibers; 21 different versions since 2004.
In 2015, they introduced the first Swiss made Horological Smartwatch, powered by MMT SwissConnect and entirely displayed with an analogue dial, thereby creating an entirely new watch category in the Swiss watch industry. Frederique Constant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra-modern and offers the best environment for its passionate watchmakers.