Since July last year, there’s been quite a lot of buzz around Baselworld, and a large part of that buzz has been around the high-profile exits, such as The Swatch Group, Corum, Raymond Weil and Breitling to name a few followed by rumours of significant changes to the fair itself. Baselworld 2019 will be an interesting one. According to the Floor Plans released by the authorities a few days ago, watches, jewellery, precious stones and related industries will occupy Halls 1, 3 and 4. This year, the fair expects to welcome more than 500 brands.
“This number is smaller than it was in 2018 and certainly lower than we had hoped”, says Baselworld’s Managing Director Michel Loris -Melikoff. Many renowned exhibitors opted to return this year, especially in the jewellery sector, but also among the independent watchmakers.
“I am accordingly confident that with our new concepts and offers we will be able to score points with exhibitors and visitors alike and that together we will achieve the turnaround”, says Michel Loris-Melikoff. “The process of transforming Baselworld into an experience platform is in full swing. We also plan to use this year’s show as an opportunity to present our vision for Baselworld 2020 and subsequent years to exhibitors and all interested parties. We have already received very good feedback from important exhibitors on the approach sketched in that vision.”
The most important innovations in the halls this year are:
- Central Plaza: A meeting place has been created in Hall 1.0 with restaurants, a bar and the new Media Centre.
- Jewellery exhibitors: Hall 1.2 is the new jewellery hall. It has been given a new attraction, the “Show Plaza”, where daily fashion shows, the press conference and the Opening Party can be experienced.
- Les Ateliers: The successful area of the independent watchmakers will be located in Hall 1.0 South.
Tickets for Baselworld can be purchased directly online via their website. Online discounts apply compared to ticket prices at the box offices. A one-day ticket purchased online costs CHF 45.00 rather than CHF 60.00; a permanent ticket, valid for the entire show, sells for CHF 110.00 compared to CHF 150.00 at the box office.