Just hours ago, Richemont owned Baume & Mercier announced Duraflex Group Australia (DGA) as its exclusive distributor for Australia and New Zealand – Effective 1 June 2019. Duraflex Group Australia (DGA) is a leading importer, distributor and wholesale supplier to the Retail Jewellery Industry in Australia and New Zealand. As a privately owned and operated company established since 1962, DGA supplies over 1000 retail stores nationally with an extensive Australia-wide network of dedicated sales personnel.
During the handover, DGA will work closely with Baume & Mercier to ensure every aspect of the brand is maintained to the highest standard at all times. All existing Partners of Baume & Mercier will continue to receive exceptional service from Duraflex Group Australia.
Since its foundation in 1830 in the Swiss Jura, Baume & Mercier has a proud track record of refined complications, visionary innovations and producing watches that consistently embody an ideal of excellence and affordable luxury. In keeping with its motto, ‘Accept only perfection; only manufacture watches of the highest quality’ and based on its 189 years of heritage, Baume & Mercier is renowned internationally for the development of high-performance contemporary watches that make ideal daily companions.
Philip Edwards, Owner and Managing Director of DGA, is proud to confirm this announcement today: “The addition of the Baume & Mercier brand is another important development for the planned growth of our business. The expansion into luxury watches adds a new tier to our portfolio and we are excited to be working with a brand of such high caliber.”
“We are excited to partner with Duraflex Group in Australia,” says Romain Lambert, Managing Director of Baume & Mercier, South East Asia and Oceania. “It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers. With our exceptional heritage, the quality of our timepieces and our price positioning, Baume & Mercier is the perfect choice for people wanting to enter the world of luxury Swiss horology.”