Back in 2018, the Nyon based watchmaker, Hublot presented its first connected watch model, the Big Bang Referee 2018 FIFA World Cup Russia to mark the 2018 Football World Cup in Russia. Equipped with the latest technological developments then available for wearable technology, this formidable tool was used both by referees on the pitch and by football fans, as a virtual stadium so they could join in with the competition. Considering we’re leaning more and more towards the digital era, Version 2 came as no surprise. Just days ago, Hublot dropped the Big Bang e – a new incarnation of the brand’s Art of Fusion ethos, equipped with the latest technology that adopts all the iconic Big Bang codes.
“Electronic watches were created in Switzerland using quartz in the 1970s. Fifty years later, we are continuing in the same innovative vein by producing a second smart watch which boasts an extremely high level of technological sophistication, whilst embodying all the aesthetic values, technical features and excellence that have ensured the reputation of our Big Bang collection. Ever more faithful to our “Art of Fusion” motto, we wanted the to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world” – Ricardo Guadalupe, CEO HUBLOT
The Hublot Big Bang e comes in two versions: Black Ceramic and Titanium. Both measure 42mm in diameter and feature a scratchproof sapphire crystal on the top, which is covered with an AMOLED high definition touchscreen. All the aesthetic codes of the Big Bang are here – the design of the screws and pushers, the scratchproof sapphire crystal, that rubber strap – with deployant buckle and the patented One Click system for easy interchangeability. Just like a mechanical version of the Big Bang, the watch’s rotary crown with integrated pusher is used to activate the controls for its electronic module. Developed in partnership with other brands within the LVMH Group, the watch is adapted and perfected to meet Hublot’s requirements.
I’m not particularly intrigued by connected watches in general, although there does seem to be a relatively large audience that enjoys wearing these gadgets.
In terms of functionality, apart from the “Time Only” analogue function, the Big Bang e displays a few interpretations of traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, which presents the earth in a very realistic way. These functionalities have been revisited and enhanced to take advantage of the possibilities offered by the digital world. Despite this built-in technology, Hublot guarantees the watch is water-resistant to a depth of 30 metres
The Big Bang e is powered by Wear OS by Google™, that enables customization to the smartwatch experience. Wearers have complete access to the apps on Google Play. From Google assistant to making fast and simple payments with Google Pay, to notifications and messages, the Big Bang e has it all. For a more personalised experience, users will have the option of customising their dials (specifically created by the talented Hublot ambassadors and Friends of the Brand) over time.
Adding to the #HublotLovesArt movement, the first edition of the Big Bang e will feature a series of eight dials stemming from the imagination of storytelling artist and friend of the brand Marc Ferrero. Every three hours, the dial will change colour. So basically eight of Marc’s creations will be displayed in a sequence over a 24-hour period. Each of these is based on a specific colour: Happy Yellow, Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit and Black Magic. And that is not all. Every full hour is marked with the appearance of an animation that lasts five seconds.
For the first time in Hublot’s history, the Big Bang e will be sold online on the brand’s website as well as on the Wechat network in China. It will then be available for purchase in boutiques and the traditional network.
Considering I’m not a huge fan of Connected watches, I’m actually liking what I’m seeing. But then again, I guess I’ll know more when I do get my hands on it. So for now all I can say is… stay tuned!