No one harnesses the power of fusion…and the power of collaborations more than Hublot! This time round Hublot presents the Classic Fusion Wild Customs, a beautiful piece born out of a collaboration between the power trio- HUBLOT x WILD CUSTOMS x LAURENT PICCIOTTO.
“Everybody knows Laurent and his passion for exquisite machines–watches, electric guitars, motorbikes… Ardent, original, innovative and surprising, he is a key player in the watchmaking world. Often the first to see the magic in off-the-wall projects, he is unique and different. It was with him that we opened the world’s first Hublot boutique at 271, Rue Saint-Honoré 75001, Paris. By coincidence, Wild Customs and Hublot Saint-Honoré, of which he is the owner, both came into being in 2008. So when we were designing a watch for Hublot Paris Saint-Honoré, we were immediately taken with his idea to create a watch as Wild as his guitar”, says Ricardo Guadalupe
The Classic Fusion Wild Customs clearly represents a mélange of watchmaking and music. It uses iconography to tell the story of rock’n’roll, and symbolises the revolution, the independent guitar maker is about to unleash on the music world with the Gyrock – an innovative mechanism designed by Laurent Picciotto. As the world’s first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars–instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. The point of fusion of these two worlds is Laurent Picciotto, a passionate, adventurous collector and lover of fine watches and electric guitars. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.
The 45 mm creation is available in aged titanium or bronze in tribute to the “relic” technique employed by luthiers. Stylised skulls engraved on the bezel are a nod to the classic emblem of rock music. These alternate with an Art Deco pattern that adorns the watch from case to dial. An homage to the avant-garde spirit and the industrialisation of the early twentieth century, inspired by the famous Empire State Building and its magnificent hall. Exuding the energy of rock music, the lightning seconds hand in surf green celebrates the pioneering spirit of the 1950s and 1960s–the golden age of the electric guitar–and its unrivalled creativity.
The Classic Fusion Wild Customs is driven by the HUB 1100 self-winding mechanical movement. Featuring a strap in brown vintage leather or black leather stitched onto rubber, the watch is available in a limited edition of 2×100 numbered pieces, accompanied by a plectrum in blackened bronze and aged titanium and an exclusive presentation case inspired by the two brands.
The Classic Fusion Wild Customs is available exclusively from the Hublot Boutique at 271 Rue Saint-Honoré, 75001 Paris until the end of July, and from other partner boutiques from August.