2019 marks the 125th anniversary of the ‘OMEGA’ name and to celebrate this special occasion, the brand hosted an event at the Omega Museum in Bienne, Switzerland, giving its guests the first glimpse of the new De Ville Trésor 125th Anniversary Edition. Everyone was there to relive Omega’s key moments, including the story of how the brand got its name.
Characterised by its thin and classic case, the Trésor line was first launched by OMEGA in 1949. More than half a century later, the newest models in the collection still remain true to that timeless design. Before it was called OMEGA, the company’s first workshop was opened in 1848 by the young watchmaker Louis Brandt. Almost 50 years later, in 1894, his two sons, Louis-Paul and César, invented a new movement that would change the industry forever. Their innovative 19-ligne calibre introduced pioneering mechanisms as well as industrial-scale production lines. It was so advanced that the brothers named the movement “Omega” – symbolising ultimate accomplishment. Following that achievement, the entire company was renamed “OMEGA” in 1903.
At the intimate celebration in Bienne, Raynald Aeschlimann, President and CEO of OMEGA said, “Today, we are truly proud to represent such an iconic name. OMEGA is the only watchmaker to be named after a movement, which proves our commitment to the art of precision. It is also a name renowned in so many areas – from moon landings and the Olympic Games to James Bond films and ocean exploration. This anniversary certainly deserves to be celebrated”.
Crafted in a unique 40 mm 18k yellow gold case, the rich red enamel dial is a visual triumph. Red because it is the company’s iconic brand colour. At the heart of the timepiece is the new OMEGA Master Chronometer Calibre 8929*. In tribute to the famous 19-ligne Calibre, this is the first manual-winding Master Chronometer movement created by the brand. The18K yellow gold domed indexes and hands on the dial add to the ornamentation of this elegant timepiece and the burgundy leather strap just oozes elegance and classic appeal. You’ll also love the way the case and lugs have been carefully contoured to ensure the watch sits perfectly on your wrist.
On the caseback is an 18K yellow gold anniversary medallion filled with red enamel. This is surrounded by a decorative engraving known as damaskeening – the same swirling pattern originally used on some of the 19-ligne “OMEGA” movements produced for the USA.
All in all you’ll find the new Omega De Ville Trésor 125th Anniversary Edition to be the only accessory you would ever need on your wrist on a night out
*Manual-winding movement with Co-Axial escapement. Certified Master Chronometer, approved by METAS, resistant to magnetic fields reaching 15,000 gauss. Free-sprung balance with silicon balance spring, two barrels mounted in series. Time zone function. Special luxury finish with 18K Sedna™ gold rotor and balance bridge with Geneva waves in arabesque.