Walking down Melbourne’s iconic Collins street, we were frankly just counting down the number of days to the opening of Australia’s first IWC Schaffhausen boutique. And now its here! IWC fans! you’re in a for a real treat. Opened in partnership with Kennedy, one of Australia’s leading watch and jewellery retailers, IWC connoisseurs will not only experience limited editions and some of the brands’ fine work but also a memorable retail experience with attentive, personalised service paired with exceptional product knowledge.
“Selecting Collins Street in Melbourne as a location for our first IWC Schaffhausen Boutique in Australia was a logical decision. With a large number of leading luxury brands already established on this luxury shopping street and nearby arcades attracting many tourists, the location is culturally appealing for high end shopping. With IWC Schaffhausen’s strong position in the Australian market, 360 Collins offers a home that truly reflects the status of the IWC brand.”, said Florian Gutsmiedl, Brand Director of IWC Schaffhausen for Australia and New Zealand.
Designed by IWC’s in-house architects, the boutique features the typically elegant IWC design, with soft beige tones and dark wood accents offering both a masculine and welcoming atmosphere, the perfect setting to showcase IWC Schaffhausen timepieces.
“We are proud to expand our portfolio and work with IWC Schaffhausen on their first dedicated Australian boutique. We’ve had a long-standing relationship with the brand, and look forward to upholding the passion, innovation and technical excellence that they are renowned for,” said Kennedy Managing Director, Martin Rainer.
Australia has been quite promising for the watch industry and as a market that offers a lot of potential for the brand, the boutique will create awareness and visibility in a prime, high-traffic location, enhancing customer experience and allowing watch enthusiasts to dive into the world of IWC Schaffhausen.
With a growing community of loyal customers, collectors and fans, Melbourne is the ideal location for IWC Schaffhausen and a natural progression for the brand.
The new boutique is located at 360 Collins Street, Melbourne