IWC Schaffhausen and Kennedy, one of Australia’s leading luxury watch and jewellery retailers, have partnered to bring an important part of a long-standing Swiss heritage to the continent. Yup, the result of this unique partnership is a new boutique.
‘We are absolutely delighted to present the first IWC Schaffhausen Boutique in Australia which has allowed us to display our exceptional timepieces in a dedicated brand environment with all surrounding details carefully considered.’, added IWC Schaffhausen Chief Executive Officer, Christoph Grainger-Herr.
Amidst celebrations galore the first Australian IWC Schaffhausen boutique, opened on Wednesday 21st of March, in Melbourne. IWC Schaffhausen’s in-house architects have interpreted the sophistication of the manufacture’s watches in a spell-binding way in the décor of the boutique.
The 100 invitees who experienced the thrill of this new beginning were entranced by the grand opening. Custom cocktails, a specially designed selection of canapés by Shane Delia, Chef and Owner of iconic Maha Restaurant and a live music performance by Australian singer, Kate Ceberano…could it get better?
The showstopper was obviously the enticing 150 Year Jubilee Collection. IWC Schaffhausen Chief Executive Officer, Christoph Grainger-Herr and Kennedy Executive Chairman, James Kennedy welcomed the guests. IWC Schaffhausen’s Global Ambassador Lewis Hamilton, local ambassadors Monika Radulovic and Alesandro Ljubicic, and friends of both brands, Michael Klim and Matthew Abood graced the occasion.
‘It’s very exciting to be back in Melbourne for the beginning of the F1 season. It’s fantastic to see that IWC Schaffhausen has opened a Boutique in Australia and I look forward to see what else will come from the brand which after all these years feels more like family to me now,’ said Lewis Hamilton.
Hamilton is a great representation of IWC Schaffhausen’s long standing affiliation with the world of motor sports. As part of the evening, Hamilton’s Mercedes-Benz Formula One car was on display outside the boutique exclusively for IWC Schaffhausen and Kennedy guests to view.
‘This partnership enhances the Kennedy vision of being Australia’s leading luxury conglomerate for watches and fine jewellery. As well as setting this foundation, I will continue to focus on establishing the Collins Street district north of Elizabeth Street as a revived retail precinct, and my vision of bringing luxury brands to this area has been realised with this launch’, said, Executive Chairman, James Kennedy.
Renowned for curating the world’s most sought-after brands in this market, this association cements Kennedy as Australia’s leading conglomerate for watches and fine jewellery.