It’s a collection of watches that pretty much sums up ‘A Man Of Today’. Or should we say Jaeger-LeCoultre’s take on what It Means To ‘Be A Man’ In Today’s World. With an array of timepieces to choose from, a three-hand automatic, a chronograph and a chronograph world time, as well as two models with a stronger vintage feel: the Jaeger-LeCoultre Polaris Date and the Jaeger-LeCoultre Polaris Memovox; Manufacture Jaeger-LeCoultre recognised the need to introduce a ‘sportier’ everyday watch in their collection. The Result: The new Jaeger-LeCoultre Polaris Collection.
On May 30, Jaeger-LeCoultre celebrated the launch of the new Polaris Collection to the Australian market with over 150 guests in attendance. Held at the chic Elston Room at Carriageworks, Sydney, the exclusive evening journeyed guests through a theatrical and timeless set-up, complete with an interactive watchmaker’s station, animated snow photobooth, elegant dining area, as well as the halo activation of the evening: an ascending centrepiece which unveiled the Polaris collection.
Key guests included Australian rugby legend, John Eales (the host of the evening), Australian actors, Nathalie Kelly and Luke Bracey, media personality Erin Holland, Olympic medallist James Magnussen and fashion influencers Sara Crampton of Harper and Harley, Nicole Warne of Gary Pepper Girl and Amanda Shadforth of Oracle Fox.
Combining the high manufacturing know-how of Jaeger-LeCoultre, where all mechanical movements are made in-house, with the robustness, design aesthetic and sporty elegance today’s man demands, the Jaeger-LeCoultre Polaris is destined to become the symbol for an active lifestyle. Comprised of an initial release of five models, with one limited edition paying tribute to the 50th anniversary of the Memovox watch, the Jaeger-LeCoultre Polaris collection is a new pillar, one that redefines sporty elegance and….. Australia! You’re gonna love it!