First Collins Street, now Chadstone. Melbourne is clearly on a roll and ‘The’ place to be for ‘Watches’ from the sounds of it. Australia’s leading luxury watch and jewellery retailer, Kennedy, announced their fourth multi-brand boutique in the newly-established luxury precinct of Melbourne’s Fashion Capital, Chadstone. It’s the Southern hemisphere’s largest retail mecca and with this new boutique, Kennedy hopes to attract a lot of new members who are eager to join the Kennedy family.
The boutique will house a luxurious Kennedy gallery with designer showcases surrounded by smoke- coloured travertine, rich bronze fabrics and Kennedy’s signature wall panels, remaining true to the subtle yet opulent brand. The space will exude warmth, providing an enchanting feel, creating a new paradigm for the most intimate 1-on-1 customer experience, while simultaneously providing an exclusive hosting event space.
Positioned between Gucci and Jimmy Choo, the central entrance is enhanced by elegant adjoining in-store Rolex and Panerai boutiques, also showcasing significant timepieces by Girard-Perregaux.
The Rolex in-store boutique includes its signature aqua wall panel and American walnut timber, with Panerai following the consistent design concept by renowned Spanish designer and architect, Patricia Urquiola, perfectly representing the philosophy and its history. Chadstone Shopping Centre is the number one retail destination in Australia, with 23 million visitors each year. After recently completing a $660 million retail development, it was the destined stepping stone to further expand the Kennedy name.
“We are excited to further expand our luxury offering at Chadstone – The Fashion Capital with the new Kennedy boutique. With the Centre’s expanding retail offering, we look forward to providing our customers with a wide selection of international and local brands”, says Fiona Mackenzie, General Manager, Chadstone – The Fashion Capital.
Kennedy is rapidly growing and leading the way for luxury retail businesses, bringing never seen beforeinternational brands into the Australian market. In celebration of the boutique opening, Kennedy and Rolex invite you to discover the story behind the legendary Rolex Daytona through an especial exhibition, running 19 March – 2 April at Chadstone – The Fashion Capital.