Rolex Australia and LK Boutique
19 November, 2015: Leading luxury retailer, LK Boutique inaugurated its second Rolex Boutique in Australia, within Crown Melbourne’s premium retail precinct.
The occasion called for an opulent red carpet event that featured an exclusive guest list comprising of leading Melbourne personalities, luxury media and VIP clients. Guests enjoyed a custom menu designed by top chef Neil Perry and a DJ set by Didier Cohen within a purpose built function space in the Crown Towers Lobby.
“This launch celebrates the enduring relationship between LK Boutique and Rolex, supported by Crown Melbourne, showcasing our mutual commitment to offering world-class service and experience- which creates a dynamic partnership,” said James Kennedy, Group CEO, Emerald Group Investments for LK Boutique.
The Rolex boutique is a fitting addition to the luxury retail space at Crown Melbourne, featuring the Rolex brand’s latest interior design concepts from Geneva, with stunning elements such as a Vistosi chandelier and imported marble finishes from Italy.
“Rolex is an inspirational brand, renowned for timeless quality, craftsmanship and style, and it will be of high interest to our clientele. We welcome this iconic brand to Crown Towers and are excited to have it join our stable of luxury brands here at Crown Melbourne,” said Peter Crinis, Chief Operating Officer, Crown Hotels and Food & Beverage.
The store intensifies the 30-year relationship between LK Boutique and the Swiss watchmaker and celebrates their shared passion for precision, reliability, performance and the highest standards of service.