Shortly after signing on, David Beckham and The All Blacks New Zealand Rugby team in May, Tudor today announced pop sensation Lady Gaga as its newest brand ambassador. Gaga will be seen in the brands’ upcoming #BORNTODARE advertising campaigns.
Astounding voice. Style icon. Awarded actress. Lady Gaga is all of this and much more. With her very own brand of theatricality, style and charisma, Lady Gaga keeps millions of fans and the fashion community on their toes. She’s received 6 Grammy Awards. 1 Golden Globe. Countless MTV awards. 150 million singles and over 30 million albums sold. Lady Gaga has achieved a level of fame and respect few entertainers ever have. This is a result of her unique recipe for success: raw talent, hard work, bold choices and immense gratitude to her fans, her “little monsters” as she calls them.
When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship. A singer. A composer. A performer. A dancer. She stages herself, crafting a revolutionary image as a way to reach the public through a comprehensive approach to art. Writing her own lyrics, playing the guitar, the piano, dancing, asserting her unconventionality, she raises awe, attention and awareness.
Lady Gaga captures the current vibe with her mastery of all types of pop and her acute sense of style. Her amazing vocal abilities belong on every stage. From the little known NYC clubs where she made her debut, to the 25,000-seat arenas she fills to the brim with her current Joanne World Tour, to a jazz club, singing the best of the past standards with her full, warm tones.
Considering she’s quite out there, her watch of choice is an interesting one. Gaga will be seen wearing a 41mm Red Black Bay featuring a unidirectional rotating bezel, black dial, rose-gold hands and markers, cream coloured luminescent coating, and a distressed red-leather strap. The Heritage Black Bay draws its most characteristic features from past models in the brand’s history. It is powered by an in-house MT5602 caliber with a 70-hour power reserve.