Swiss watch brand Luminox recently announced a long-term partnership with adventurer and survival instructor Bear Grylls.
Bear Grylls is the world’s most recognized face of survival and outdoor adventure, having spent most his career in the wild, navigating some of the most extreme landscapes on earth and coming out of the most dangerous situations alive and unharmed. Just days ago, Swiss Made watch brand Luminox announced a long-term partnership with Bear Grylls.
As part of this collaboration Luminox will introduce 8 watches in all of Luminox’s signature series: Sea, Air and Land. The first six models (4 in SEA and 2 in LAND) will be introduced in January 2020, while the other two models (AIR) are scheduled for August 2020.
“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts”, says Bear Grylls
“Working with Bear Grylls is perfect for Luminox,” added Niels Moller, CEO of Luminox. “We have always developed watches for the toughest people and situations on earth, for use by Navy SEALs, first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox”.
All of the Luminox X Bear Grylls watches launching in January feature CARBONOX™ cases – CARBONOX™ is a carbon based material exclusive to Luminox which is Light, hypoallergenic and extremely durable and resistant – while the watches launching in August will be made out of grade 316L stainless steel, ensuring superior durability. Such materials have proven to be extremely durable and makes a lot of sense for a product line like this.
Bear Grylls’ logo and motto, “Never Give Up,” on the dial and the case back, is a subtle nod to the collaboration. Depending on the model, the watches incorporate chronograph functions, compasses, paracord straps, morse code decoders, rulers, walking speed scales, and, of course, Luminox Light Technology so that the watch is visible in any lighting conditions and will remain so for up to 25 years.
Bear Grylls is famous for being able to survive in any conditions, and Luminox watches are known for their ability to perform in extreme situations, making this the perfect partnership. Luminox’s motto, Every Second Counts, dovetails flawlessly with Grylls’ Never Give Up philosophy.
For more information visit www.luminox.com