Maurice Lacroix today announced its withdrawal from Baselworld 2019 after participating for 30 years in the annual watch and jewellery fair. In a press release circulated earlier today, the brand announced that it was time to upgrade its business and distribution model in an industry that is constantly evolving.
In parallel, the brand will move to Geneva and exhibit for the first time on the “Ile Rousseau”, in the heart of the city (14.1.2019 – 18.1.2019). During this event, the Swiss company, synonymous with its iconic designs and Swiss craftsmanship, will launch its latest Masterpiece creations.
Despite the changes within the industry, Maurice Lacroix will always be known for accessible, reliable timepieces, imbued with Swiss craftsmanship.