Today’s announcement is not about a new timepiece, but an exciting new initiative by none other than our friends at MB&F. Time and time again, we keep getting asked about certain MB&F’s machines that are either no longer available on the market (The most popular one being HM1, first introduced in 2007) or are pretty much sold out.
MB&F has experienced an increasing demand for its timepieces and as a result decided to open the MB&F Certified Pre-Owned Chapter: a dedicated section of their website where clients will find exceptional second-hand MB&F timepieces that are virtually impossible to find. The section went live last week, with a carefully curated selection of limited edition pieces; and the first pieces have already been sold.
You might wonder why MB&F would endorse the sale of pre-owned timepieces – with virtually no profit margin! – rather than focusing on brand new products. The answer is simple: MB&F believes that a strong brand is a brand that has a strong second-hand market. From the very beginning, the brand has supported their pre-owned market like few other independent watchmaking brands have.
Collectors looking for an MB&F Machine that is sold out, at a competitive price, are understandably tempted by the pre-owned market. There are hundreds of pre-owned merchants… but only a handful can be trusted. Is the watch in good condition? Is it covered by a trustworthy warranty? Worse still, was the piece stolen?
With an MB&F Certified Pre-Owned timepiece, collectors get:
- A complete service and case refurbishment conducted by MB&F’s certified watchmakers, at their workshop in Geneva.
- Reassurance that the piece is 100% legit and in perfect working condition.
- A 2-year unconditional warranty.
- Free shipping to anywhere in the world.
Take a look at their Pre-Owned section here: https://www.mbandf.com/en/pre-owned
