On Thursday 19 October, the award-winning online destination for men’s style, MR PORTER, announced the launch of Officine Panerai to its fine watch category. With a curated selection of 25 timepieces from across the Italian high-end sports watchmaking brand’s portfolio, including the iconic Luminor and Radiomir collection, MR PORTER now opens its doors to an entirely new dimension of offering.
“We are thrilled to be launching Officine Panerai, a high-end sport watch brand that epitomises true Italian heritage and design, alongside Swiss craftsmanship. As consumers yearn for something unique in style and aesthetic from a curated edit, alongside top customer service and advice – Officine Panerai’s iconic collections will give our growing fine watch category an entire new dimension of offering, which I’m sure our customers will be excited to explore” – Mr Toby Bateman, Managing Director, MR PORTER
“Officine Panerai is delighted to be on board of the most globally recognisable online retail destination for men. The selected line-up of Luminor and Radiomir models is the perfect offer for all gentlemen in search of a high-end sport watch with a distinctive design.” – Mr Angelo Bonati, CEO, Officine Panerai
Officine Panerai is a unique combination of heritage, Italian design and fine Swiss craftsmanship. Each new model expresses authenticity, creativity and passion: values renewed year after year in every new collection and deep-rooted in Florence and in the world of sea. The Officine Panerai timepieces launching on MR PORTER include Luminor with 14 models and Radiomir with 11 models. The unmistakable identity of Officine Panerai stands on the Luminor case, with distinguished great innovation of the crown-protecting device with lever, which ensures excellent water-resistance for the watch.
The Radiomir is the first watch designed by Officine Panerai in 1936, a very resistant watch with generous dimensions cushion shape and wire loop strap attachments welded directly to the case.
Additionally, MR PORTER will launch an Officine Panerai table clock built with a hand-wound mechanical in-house movement, brushed and polished steel case, and a black dial with luminous Arabic numerals and hour markers.
Prices range from £2,500 to £19,100 / $3,000 to $22,500 / €2,900 to €21,900