Just days before the Australian Open, TAG Heuer names 23-year-old Japanese tennis superstar Naomi Osaka as its newest brand ambassador. Armed with her powerful groundstrokes and some crazy serves, this girl is pure talent and ain’t crackin anytime soon.
Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Consider her accomplishments on the court: she was named “Newcomer of the Year” at the 2016 WTA Awards. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.
“I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”, adds Osaka.
“We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut” says Frédéric Arnault, CEO of TAG Heuer.
In addition to doing what she does best, Osaka has also become a leading voice for social justice.
Her sense of style is brave, bold, but nothing too audacious, very much in tune with TAG Heuer’s timepieces. Here, she’s seen wearing the new TAG Heuer Connected
TAG Heuer and Tennis: a perfect match
Naomi Osaka joins a fearless generation of talent and courage at TAG Heuer. Precision and mental strength are essential to taking home the trophy. These same values have been upheld by TAG Heuer since 1860. Known for developing innovations that enhance the measurement of sports performance, the brand is committed to achieving ultimate precision. Its involvement in tennis, one of the world’s most popular sports, is a natural fit for a company that partners with the most intense and most thrilling sporting events across the globe to time champions as they push their limits, achieve the impossible and never crack under pressure.