A few weeks ago, we were invited to the official opening of Piaget’s first Australian boutique in Chadstone, Melbourne. Chadstone over the past few months, has welcomed quite a few watch maisons into its centre including Rolex, Panerai, Cartier, Van Cleef & Arpels and Montblanc; all promising to take your retail therapy a notch higher.
Guests were able to witness the maison’s outstanding luxury watch and jewellery collections, through a comfortable open lounge featuring large textured paintings and glass display cabinets evoking the brand’s ‘Sunny Side of Life’ mindset. Inspired by the first Salon Piaget in Rue du Rhône, Geneva, Piaget Chadstone, is one of the first in the world to launch with the ‘new Salon’ design.
As we entered the boutique we were greeted by an extremely warm staff including Gaspard Barthelemy, Brand Manager, Piaget Australia and Anna Bobroff, Marketing and Communications Executive, Piaget Australia, who also gave us a tour of the some of the boutiques highlights:
Designed as a space for living and for sharing special moments, the boutique leads customers on a journey through a series of exquisitely designed private spaces. From the façade, with its high arches bathed in light and elegant hanging showcases, to the interior’s play on mirrors and textures, shadow and light, the store captures and reflects the radiant personality of the Maison Piaget. Gold crafted into woven swatches, symbolic of the Maison’s expertise, juxtaposes with vivid jewel colours of coral red, lapis lazuli blue, pink sapphire and emerald green that evoke Piaget’s passion for precious gems and gemstones.
Visitors are encouraged to discover private, more intimate spaces, from an initial dressing-room style alcove clad in brass and coloured glass to the small elliptical displays arranged on shelves. A comfortable open lounge featuring large textured paintings and glass display cabinets invites guests to relax and enjoy the Maison’s collections on display, from the iconic Possession and Piaget Rose jewellery to Altiplano and Polo watches, as well as exceptional boutique-exclusive creations.
Echoing this mood, on the other side of the space is a small library with oval tables that provide a more informal sales area. Two large, half-open doors give way to the last, most exclusive area, the ‘Piaget Society Salon’, an intimate space lined with grey coloured wood, subtly evoking mother-of-pearl and giving the luxurious feel of a private club.
Chabi Nouri, CEO of Piaget added, “We are incredibly proud to open our first ever boutique in Australia. Maison Piaget has close ties with clients all over the world, and we love to be able to be able to share our collections, our stories and our society with them when they are at home. We have many wonderful clients in Australia already, and we are delighted to welcome them, as well as many new friends, to our first Australian Salon Piaget in Melbourne”.
For more information, contact or visit Piaget Chadstone @ G-477 Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone VIC 3148