Building on a long standing partnership, Rolex and Kennedy Luxury Group announced the opening of their new boutique in Sydney. Located on the Harbourside, the boutique sits in the heart of the luxury shopping precinct in The Star and represents the epitome of modern retail luxury.
Covering 77 square-metres of space, the boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
The design of the boutique radiates the values of the Rolex crown and aims to provide an enriching experience to clients. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette.
In commenting on the launch of the new boutique, Mr James Kennedy, Executive Chairman of Kennedy Luxury Group said “Having represented Rolex in Sydney since 2013, we are very proud to be expanding the brand presence within The Star luxury shopping precinct, continuing to uphold the highest standards of quality and service that are integral to both the brand and to our own business”