Bigger, more connected and more open than ever, the 28th edition of the Salon International de la Haute Horlogerie concluded on the 19th of January, heralding a promising year for Fine Watchmaking. With a record number of almost 20,000 visitors (approx. +20% vs 2017), along with 1,500 media accreditation’s (+12% vs 2017), the fair now enters a whole new dimension.
Fabienne Lupo, President and Managing Director of the Salon International de la Haute Horlogerie added, “The new approach has proven its worth and the Salon has successfully undertaken a significant transformation process that implies evolving in order to offer exhibiting Maisons not only the best platform conducive to doing good business, but also the finest showcase in terms of communication and visibility – all firmly plugged in to today’s world.”
Never before had the Salon hosted so many watch Maisons (35), in comparison to the 30 in 2017 and 16 just three years ago. The creation of the “SIHH Live” concept designed for enhanced networking, notably including the new auditorium – open to all and designed like a TV set – welcomed no less than 29 presentations by the Maisons, encounters with CEOs and themed talks, all broadcast live on various communication channels including the SIHH2018 App. The entire setup sparked considerable enthusiasm.
Three new VIP lounges enabled private banks and financial institutions to host their private clientele in excellent conditions along with cozier areas, as did the press area entirely redesigned as a full-fledged media center.
In addition to the 400.000 posts featuring #SIHH2018, the Salon achieved a global reach of 288 million people during the event – not to mention repercussions that are set to continue over the next two or three weeks, with Facebook, Twitter, Instagram and Weibo accounting for more than 80% of conversations.
We hope you enjoyed our exclusive coverage of the 2018 Salon International de la Haute Horlogerie and can’t wait to do this again in 2019.
SIHH 2019, January 14th to 18th, 2019 at Palexpo – Geneva.