Since 1963, the legendary Heuer Carrera has been a cornerstone of TAG Heuer. This 2018, the Heuer Carrera celebrates 55 years with the introduction of the new Heuer 02 Calibre manufacture movement, a 43 mm modular case, a tachymeter bezel, a skeleton dial with 3-6-9 counters and a state-of-the-art engine.
13 contemporary variants in steel, carbon, ceramic or gold with a metal, rubber, leather or ceramic bracelet, plus a 45 mm version with GMT function will be unveiled at Baselworld 2018.
“When it came to designing the new TAG Heuer Carrera, we were faced with a choice between a vintage inspired piece and a modern reworking. We opted for the latter. At TAG Heuer, all of our energy goes into designing the watches of the future. We innovate by anticipating the desires of tomorrow’s consumers”, said Jean-Claude Biver, CEO of TAG Heuer. “The Heuer Carrera era was when the brand really took off, becoming the first watchmaking sponsor in the world of motor racing. This move – a true stroke of genius – was followed by numerous brands, and its success continues today, some 50 years later”.
During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon. Quintessentially avant-garde, it carries the brand’s DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale. And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o’clock and 9 o’clock, permanent small second at 6 o’clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions:
CBG2010.FT6144: black dial and brown leather strap
CBG2011.FC6430: blue dial and blue leather strap
CBG2051.FC6426: pink gold lugs and bezel
CBG2016.FT6161: carbon lugs and bezel
CBG2090.BH0661: full ceramic
CBG2A1Z.BA0658: 45 mm version with GMT function
Heuer 02 Calibre
This automatic manufacture chronograph movement is designed, developed and produced in-house by TAG Heuer and incorporates 168 components including a column wheel and a vertical clutch. The skeleton dial with sapphire case-back is a characteristic feature of the more recent TAG Heuer Carrera models. The movement oscillates at a frequency of 4 Hz and has an 80-hour power reserve stored in a singe barrel. It has been specifically designed in an industrial production context, and with the aim of simplifying the assembly and after-sales service operations.
To celebrate the 55th anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand’s boutiques, and can be ordered from www.tagheuer.com in certain markets.
It’s no coincidence that the new generation TAG Heuer Carrera has arrived at this particular moment. The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long “Carrera Panamericana” road race held in Mexico during the 1950s, a thrilling competition revived in 1988 as an annual rally for pre-1955 collectors’ vehicles, and for which TAG Heuer is both partner and Official Timekeeper.
With competition in its DNA, the first Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push-buttons were easy to move, and the broad, minimalist dial featured clear indexes and sub-divisions, and slightly recessed counters.
In 1969, the Heuer Carrera was launched in an automatic version equipped with the famous calibre 11 with micro-rotor; at the time, Heuer was one of the few manufacturers capable of designing and producing such an innovative self-winding chronograph. Under the leadership of Jack Heuer, the brand again made its name as a pioneer by becoming the first watch company to sponsor Formula 1. Several legendary drivers chose to become ambassadors by wearing a Heuer Carrera chronograph.