2019 is the big start for the come-back of TAG Heuer into tennis. Last week, TAG Heuer announced their new line up of international tennis ambassadors at an event hosted by the brand at their Collins Street boutique in Melbourne; fusing the worlds of sports and culture with TAG Heuer’s venerable heritage as a Swiss luxury watch brand.
Alex Di Minaur, Petra Kvitová, Felix Auger-Aliassime, Chung Hyeon, Denis Shapovalov, Ana Bogdan, Olga Danilovic and Frances Tiafoe are now a part of TAG Heuer’s coterie of A-list brand ambassadors.
“TAG Heuer is always out there looking for new upcoming talent and I was very excited when they approached me. I love their watches and I am always wearing one. I am a Carrera girl.” said Olga Danilovic.
Felix Auger-Aliassime added, “This is my first year with TAG Heuer and its nice to see they are supporting young and upcoming talent who can grow with the brand. Young players have different energy’s so its a great mix.
Guests, select media, friends of TAG Heuer and five lucky competition winners had the opportunity to interact with the players and witness the special #DontCrackUnderPressure Tennis Charity Challenge (a mini tennis match), where the players contributed to raising money for the Dylan Alcott Foundation. The Dylan Alcott Foundation is a charitable organization with the core purpose of helping young Australians with disabilities gain confidence, fulfill their potential and achieve their dreams.
TAG Heuer’s new tennis ambassadors are the next generation of tennis and will attend a number of key moments throughout their appointment, including client meet and greets, tennis event appearances and developing public content for the brand.
Alex de Minaur, 19, Australia (#29, highest ranked Australian male singles player)
Petra Kvitová, 28, Czech Republic (#8, two-time Wimbledon champion)
Chung Hyeon, 22, South Korea (#25, highest ranked South Korean player)
Denis Shapovalov, 19, Canada (#27, youngest top 30 player since 2005)
Frances Tiafoe, 20, USA (#39, fourth youngest player ranked in the top 50)
Ana Bogdan, 26, Romania (#81, reached Junior World #2 in 2009)
Félix Auger Aliassime, 18, Canada (#106, #2 ITF junior ranked player in 2016)
Olga Danilovic, 17, Serbia (#109, won four singles and one doubles ITF titles)