Red! Hot! straight outta Le Mans, TAG Heuer unveils the second (of five) limited-edition Monaco timepiece that marks the icon’s 50th anniversary. Introducing the new Monaco 1979–1989 Limited Edition. The setting for the exclusive big reveal couldn’t have been more apt. It was in 1971, when the “King of Cool” Steve McQueen, sported the Monaco in the film, Le Mans, that not only propelled the watch to stardom but also secured the Monaco’s place in horological history.
TAG Heuer Monaco 1979–1989 Limited Edition
Inspired by the 80s, the new Monaco 1979–1989 Limited Edition stands out instantly, all thanks to its fiery design and bold red sunray finished dial. Measuring 39mm in diameter, and water resistant to 100m, the iconic square cases that these watches come in are built from stainless steel, with a brushed finish. Just like the original, two chronograph pushers reside on the right-hand flank of the case while the crown sits on the left at nine o’clock – an unconventional feature that has distinguished the Monaco over the past 50 years.
The dial features two finely brushed rhodium-plated counters with curved edges followed by black and white accents. All of these, perfectly complement the black-tipped hour and minute hands. The hands and indexes are coated with Super-LumiNova® for improved legibility.
Housed inside this 169 piece Limited Edition timepiece is the renowned Calibre 11, a modern version of the automatic winding chronograph movement that made its debut inside the original Monaco in 1969. Beating at 28,800 vibrations per hour (4Hz), the movement contains 59 jewels with an impressive power reserve of 40 hours.
The caseback is engraved with the “Monaco Heuer” logo as well as “1979-1989 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback has vertical and circular brushed patterns.
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The 1980s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe. The watch is placed on a grey cushion and surrounded by a red interior – the same colour found on the dial.
Fitted with a calfskin strap punctured with holes lined in red, the new Monaco 1979–1989 Limited Edition is available exclusively via TAG Heuer boutiques in Australia and TAGHeuer.com
Click here to know more.
Recommended Retail Price: $8,600 Australian Dollars
TAG Heuer and Le Mans
Was it luck or was it destiny? Jack Heuer once explained that the world’s first self-winding chronograph, called the Chronomatic in 1969, was not about luck but rather filling a clear need on the market for chronographs. “But if the Monaco is a first in design, its success is owed almost entirely to luck,” he has said. As the story goes, Jack Heuer sent stopwatches and chronographs to the set for the filming of the movie Le Mans, and he was also able to send six identical Monaco watches (a move made possible by the watch’s poor post-launch sales). It was this watch that was chosen for Steve McQueen to wear. The watch might not have been successful in 1970, but today it is a TAG Heuer icon. Jack Heuer himself has said that he could never have imagined the watch would be as successful and coveted as it is today. He went to the set of Le Mans after the watches had been delivered, but McQueen was not there that day. They never even met!
FACTS AND FIGURES
TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
Chronograph with seconds and minutes; date, hours, minutes and small seconds at 3 o’clock
Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), steel caseback with “1979-1989 Special Edition” and “One of 169” engravings
Red dial with sunray finishing, fine brushed rhodium-plated counters, polished, facetted indexes, black and white touches on hands and indexes
Black calfskin leather strap, polished folding clasp in stainless steel