Earlier this week, The Hour Glass, one of the world’s leading specialist luxury watch retailers and Rolex announced the opening of the largest Rolex Boutique in the southern hemisphere. Located at 192 Pitt Street, Sydney on the corner of Market Street, the 400-square-meter boutique, occupying three floors of its heritage listed building, overlooks the heart of Sydney’s luxury shopping precinct.
“My family have worked in partnership with Rolex for over 70 years and this Rolex Boutique marks an incredibly exciting milestone for The Hour Glass. Pitt Street and Market Street in Sydney are arguably among the world’s fastest developing luxury precincts and this three-story, historical building reinforces our commitment to present the best of Rolex to our community of watch enthusiasts in the city of Sydney,” said Mr Michael Tay, Group Managing Director of The Hour Glass.
The interior and exterior of the boutique are inspired by various elements of Rolex timepieces and the history of the brand. For example: A striking backlit emerald aqua wall spans the ground and first floor, highlighting Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone. Our favourite bit of this boutique has to be the bespoke five-meter tall, hand-blown crystal glass chandelier that traverses two levels of the building followed by the distinct hand-crafted stucco panel, that capture the essence of this unique location – featuring an illustration the iconic Sydney Harbour Bridge. Further unique features include a dedicated exhibition space that occupies the entire basement and a two-story decorative feature screen that provides a spectacular contrast with the grand staircase. In the sales area and throughout the boutique, sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims.
On the ground floor is an exhibition space dedicated to the history and evolution of the Explorer and Explorer II watches that evolved from Rolex’s involvement in some of the greatest adventures in exploration of the past century. Through illustrated panels and films, visitors will discover the extraordinary story behind the development of the Explorer, which was launched in 1953 in honour of the first successful ascent of Mount Everest by an expedition equipped with Rolex Oyster Perpetual watches. Later, the Explorer II, created in 1971, became the watch of choice of speleologists, volcanologists and explorers of every corner of the globe. At this stage, we can only assume the exhibition here will be periodically updated.
For more information visit thehourglass.com