From November 16, 2020 to December 31, 2020, Vacheron Constantin will host the famed ‘Nicknames’ Exhibition at its Melbourne Boutique, at 88 Collins Street. Open to the public, Monday to Thursday 10 am to 6pm, Friday 10 am to 7pm, Saturday 10 am to 6pm and Sunday 11 am to 5pm, visitors will have a rare opportunity to view a collection of vintage watches featuring unusual designs and evocative nicknames.
12 models from the maison’s collection have been picked out for this exhibition, each featuring a singular style that has inspired collectors to give them various pet names (“Cornes de Vaches” (cow horns), “Batman” or “Cioccoalatone”: These monikers commonly used in connoisseurs’ jargon highlight the originality and the unique character of remarkable creations from the aesthetic heritage of the Manufacture). Alongside these watches, Vacheron Constantin will also showcase artistic sketches that will help visitors join the dots between the model and its stage name.
Dedicated to safeguarding Vacheron Constantin’s precious heritage, comprising around 1,500 watch creations from the Maison along with an exceptional set of company archives, the Heritage department pursues the two-fold mission of preserving this historical testimony and revealing it to the public. The “Nicknames” exhibition reflects the inventiveness and creative boldness demonstrated by the Geneva based Manufacture through a series of atypical 20th century watches whose stage names have in some cases become legends in their own right.
Diavolo, thunderbird, airflow, cornucopia, Eiffel Tower… Pseudonyms of various origins express the characteristic nature of a watch, generally associating its distinctive shape with that of a character, a monument or an object. Whether a mnemonic means of identifying a model within a technical nomenclature, or an Italian adjective from the first thematic sales catalogues targeting Italian customers, these epithets that have become part of collectors’ vocabulary have become indelibly entwined with the destiny of these exceptional timepieces.