Save the date Zenith lovers! In just a few weeks, the brands’ 25 piece limited edition CHRONOMASTER EL PRIMERO – 38 MM, made in collaboration with Bamford Watch Department and Mr. Porter will be available for purchase via MR. PORTER (www.mrporter.com)
Based on the Zenith Heritage 146 model, the watch takes cues from several of the brand’s historical design elements. These subtle touches include the tachymeter inspired by a 1971 El Primero, a red seconds hand, aesthetic reminders of a vintage chronograph case and centric sub-dial rings hark back to the old Zenith recorder tell-tales and motion detecting clock.
Its unique “Solar Blue” dial is framed by a 38mm stainless steel case, fitted with a navy blue Alcantara strap featuring white stitching designed to complement the white dial markings.
Each of these limited-edition watches will feature a special open case-back engraved and individually numbered one to 25.
“This is a first for MR PORTER, working together with both Zenith and Bamford Watch Department, and we are thrilled with the result. Zenith’s approach to modern day watch-making, alongside George Bamford’s eye for contemporary customisation, has created a unique timepiece our customers and readers are sure to enjoy and appreciate. By diving into Zenith’s archive for technical references, this collaboration showcases genuine originality and storytelling – which certainly will make this watch special for years to come.” – Mr Toby Bateman, Managing Director, MR PORTER
“The relationship established last year with the customisation specialist Bamford Watch Department (BWD) has already confirmed the wide range of creative possibilities provided by such cooperation, and this is now the first time that we are producing a BWD design entirely in-house. In 2015, Zenith also became the first Swiss fine-watch brand available on MR PORTER.COM and this world-class online retail destination needs no introduction. The result of this three-way endeavour is liable to strike a chord with stylish men around the globe.” – Mr Julien Tornare, CEO, Zenith
“Since becoming the official customiser for Zenith in June last year, I have had this project in mind with MR PORTER. I am so excited to see it come to fruition and as always, it was a pleasure designing and working with both brands on the project. The engineering team at Zenith have blown me away with how the beautiful blue on this unique dial has come to life and the way in which the design nods to the past makes it truly special.” – Mr George Bamford, Founder, Bamford Watch Department
€7,100 EUR / £6,100 GBP / $7,500 USD
Customers can sign up and register interest at MR PORTER here