Home News The First Officine Panerai Boutique Opens In Sydney

The First Officine Panerai Boutique Opens In Sydney

by Hours and Minutes Australia

The newest name to take up residency smack bang in the heart of the luxury shopping precinct on King Street, is Officine Panerai. Last week, the Florentine watchmaker, in partnership with Kennedy, announced the opening of their first stand alone 80 square metre boutique in Sydney. Completely aligned with the brands’ global retail design concept and DNA, which is connected to its Florentine roots and passion for the underwater world, the new space invites clients to discover the brand’s heritage, craftsmanship and technical expertise, in a sophisticated environment.

Every element in the décor including the showcases have been handpicked and meticulously put together. Recurrent
elements in all Panerai boutiques, such as the oak wood and burnished brass, honor the brand’s link to the sea and historical association with the Italian Navy. Many of the decorative elements within the boutique evoke the survival instruments that Panerai produced for the heroic Italian frogmen who operated from the 1930s to the 1950s.

Having boutiques in Sydney and Melbourne demonstrates both the strength of the Australian watch market and of course the power and appeal of the Panerai brand.

As you enter the boutique, you’ll find timepieces from all key collections showcased, including the latest Luna Rossa collection dedicated to Panerai’s official sponsorship of challenger team Luna Rossa, in the 36th America’s Cup, taking place in New Zealand in March 2021.

“We are thrilled to strengthen our presence in Australia with the opening of the first boutique in Sydney. Together with our partner Kennedy, we look forward to showcasing our latest collections and providing our clients with an exceptional customer experience” ― Giacomo Cinelli, Managing Director, Panerai South East Asia & Oceania.

Kennedy Executive Chairman James Kennedy said: “Opening Panerai’s first Australian boutique in Melbourne was an exciting and proud moment for Kennedy and now our close relationship has expanded to the heart of Sydney with a beautiful new boutique that reflects both companys’ qualities of timeless elegance, luxury and sophistication.”

With the opening of this new boutique, Panerai now has 121 boutiques in the world, and 2 in Oceania.

Panerai Sydney Boutique: Shop 3, 84 King Street, Sydney NSW 2000

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